This past April, I had the opportunity to fulfill one of my wildest dreams by attending the Sinclair and Moore workshop in Seattle to learn about event and floral design and business strategy. When you dream about doing something and envision what it would be like, sometimes your expectations are met, sometimes they're not and sometimes your expectations are exceeded. I had no idea what to expect going into this workshop but my expectations were far beyond exceeded.
I had been following Sinclair and Moore on Instagram and their blog for some time, and last February I was sitting on the couch with my husband scrolling through my Instagram feed when they announced that they were hosting workshops at their studio in Seattle. I immediately looked at him and said, "This would be a dream". I had recently left my full time job to pursue my own passions, and was hungry to learn and grow. To my surprise, my husband had contacted Steve the same night, was blown away by his kindness, and signed me up to attend. There were a lot of happy tears when he told me on Valentine's Day morning that I would be attending the workshop.
As I packed my bags to attend the workshop by myself, I was approaching the next week with an open mind. I am usually a nervous traveler and there was so much unknown going into this week, but there was something different about this trip, and I knew I needed to put all worries aside to truly make the most of this once in a lifetime opportunity.
When I arrived, I was in awe of the Sinclair and Moore studio. It was like walking into a dream. There were buckets upon buckets of the most beautiful flowers, ribbons of all shades and textures, urns, vases and compotes lining the open shelving units. The most friendly hosts, attendees and Steve and Jamie's adorable little baby boy Greyson, filled the room with laugher and excitement.
We were welcomed into the "classroom" with a personalized box of all of Steve's favorite things. The box itself was inspiring (pictured above), and such a reflection of him and their beautiful brand they have created. Not only did Steve carefully source the most beautiful flowers and gift items for all the attendees, but I was impressed by all of the business materials and sourcing lists he put together for us. Each day was spent half in the "classroom" learning about business and design strategy and the other half was hands on learning putting together flower arrangements. It was the perfect balance.
From the very beginning, Steve made everyone feel welcome and at home. He also leveled the playing field so that everyone felt comfortable no matter what their background and skills were, and all he asked was that we were open to learning and not competitive. From that moment on, what transpired amongst the group was magical.
Steve's team was also so encouraging throughout the week including Marianne Caldwell of RiverOaks Charleston, Melanie Benson of Melanie Benson Floral and these beautiful images I'm sharing captured by the amazing Matthew Land photography. They all shared their passion and skills and all became like family to us.
There were a handful of women, including myself, that had never put together a flower arrangement, and by the end of the workshop we knew how to make a compote arrangement, a bridal bouquet, and a large floral arrangement. I was in complete awe that we could learn these skills within a matter of days, but we did and it was the most inspiring feeling! I really appreciated Steve's unconventional approach to teaching, which allowed our creativity and style to shine through. No two arrangements were the same.
Outside of the studio, friendships were formed and bonds were created. It's not every day that you get to meet other like minded individuals with shared goals, all supporting one another in their journey. Steve and Jamie also invited us into their home on the last night for dinner, and it was so incredibly special. We talked, laughed for hours and ate the most amazing chocolate and peanut butter cake from Deru Market. Our week was concluded with a one-on-one mentoring session with Steve and it was so inspiring to sit down and review goals and put an action plan into place. I experienced a lot of personal and professional growth during my time in Seattle, and it was very therapeutic for me. By the end of the week, we all felt like family, which made it very hard to pack our bags and head home.
It is hard to believe it has been over 2 months since the workshop, and it is also hard to describe what an impact it has had on me. If you ever have the chance to attend one of their workshops, I encourage you to make the investments in yourself. I have never been so refreshed, motivated and inspired to pursue my goals.
The continued support from Steve and the women I met has been so incredibly humbling. Since our time together, I have been busy putting everything I learned into practice and working behind the scenes on my business plan. I believe that everything happens for a reason and I know that this whole experience happened for so many reasons. I look forward to sharing more details with you as my journey unfolds :)
" The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt
Photography: Matthew Land Photogrpahy